'The World of Bentley' featured a myriad of exhibits devoted to telling the Bentley story of craftsmanship, style, luxury and power.
Over 10 days, large crowds of Bentley owners, journalists and enthusiasts flocked to the chic Sinan Mansions to see the biggest Bentley brand exhibition ever held outside Crewe, England.
300 national journalists for the first launch night and 400 VIP guests were invited for the second exclusive night.
The nights were opened by a tailor-made-opening performance. The brand story vividly shown by Chinese and International artists combined with impressive building projections.
DVP China has created and shaped the venue into the world of Bentley, by transforming over 20,000sqm commercial area with a Bentley DNA.
Impressive Bentley Cars and exhibits, such as the Le Mans trophy, the Speed 8 and the clay model of the Queen’s own Bentley Limousine and the oldest existing Bentley.
With live demonstrations on craftsmanship the World of Bentley offered a truly unique Bentley Brand Experience for the Chinese audience.