Our aim for the Press Conference of Volkswagen in Geneva was the integration of the new Golf Cabriolet in the most natural way possible. Therefore the dazzling whiteness of the booth was transformed to a lively scene within seconds, simulating a high class shopping street with over ten different shops on a sunny afternoon. While over 40 actors were walking, biking, rollerblading and shopping though this scene, three Golf Cabriolets were driving in, immediately being integrated as main part of the show.

For the exhibition we coordinated the creation a first-class booth design with various areas: the “Airline World”, the “Think Blue area”, the “Coffee Garden” on top of the booth and of course the “Golf Cabrio World” with did not only have an exclusive cloud-ceiling but was also surrounded by 14 TFT screens.
The carefully designed AV-Loop did not only support the overall booth design but also emphasized the presentation of the cars on the booth and brought the cars in an emotional way closer to the customer.