Over the course of two weeks, 350-600 participants a day experienced a SEAT vehicle introduction and market presentation of the highest order under the slogan "Celebrate Diversity".

A historic pit lane in the harbour grounds of Valencia was specially converted for the business meeting. Along a 30m-long street which served as a stage, designer furniture was used to furnish a stand and the new EXEO was introduced in a highly emotional and lively show. An interactive combination of film, performance, song and talks led to an impressive overall presentation. The artistic contributions supported the content delivered by each talk and gave the conference a strong human touch.

In the second part of the pit lane, the exhibition proved to be a very lively experience, with all cars presented in a highly emotional and stylish way. The evening event took place in the famous veles y vents venue across the harbour.

The brand identity was shown in the styling, food and entertainment. Sporty: all red-design, all white and lively: all colourful.

The evening reached its climax at a stunning after-event party, with a magnificent view of Valencia at night. This first-rate evening event was held in the sailing marina, with the three brand values prominent at all times.