3-day SEAT conference in Barcelona, consisting of a conference, brand and product exhibition and an evening programme for approximately 4.600 international participants (managers, dealers and customers).

The focal point was brand communication and motivation as well as the launch of the new automobiles.

The theme BREAKTHROUGH was used to positively communicate SEAT’s cultural change and present the three brand values in a hands-on manner, entertainingly making the world of the target group a tangible experience.