The 2008 Beijing Olympic Games and Paralympics provided the setting for a sponsor showcase of the Volkswagen Group China.

A showcase was created directly on the Olympic Green. It was the only outdoor pavilion and was truly unique and stylish.

A 70m-long media façade with 9 movable LED walls provided the stage for 3 aerial acrobats. The dynamic and unique show was presented 14 times a day to the audience, who were able to sit and enjoy the show at the grandstand.

As well as an AV programme and the Olympic winners of the day, the performance was shown to huge numbers of visitors.

Audi, Skoda and Volkswagen each presented 2 cars. The event was communicatively embedded within the Olympic spirit.