A lifestyle BMW 7 event for dealers, importers and partners of the V5 region.

On each of the five consecutive days, 175 guests took part in a journey to experience the world of the new 7 series.

The exclusive lifestyle event perfectly corresponded with the slogan of the new 7 series PR concept: "The best luxury sedan in the world".

Guests experienced pure luxury at a top-class dinner and at the impressive unveiling show, which formed the emotional highlight and featured numerous artists. In two specially designed luxury salons the guests were familiarised with the new 7 series.

On the second day, the new vehicle model was introduced in detail. "Experience the spirit of true Luxury” was a challenge that was mastered not only with regard to presentation but also logistically.